Irish born Art Director, Celebrity & Fashion Stylist Graham Cruz has always had a distinct eye for creating dynamic and captivating looks throughout his 25+ years career in fashion. Having worked equally across menswear and womenswear, Cruz has styled some of the biggest names in Hollywood, along with countless icons in the music and fashion industries.

Completely self-taught, Cruz launched his first eponymous womenswear brand in 2019, distinguishes itself with bold, unexpected materials paired with sleek contemporary silhouettes. Combining hard, dynamic folds with body contouring curves gives architectural sharpness to Cruzs molten pieces, which are infused with movement and a sense of fluid grace. This juxtaposition makes for dynamic pieces, which Cruz sees as wearable sculptures.

Working from his London studio, Cruz looks at his work as art-focused firstly and garments secondly. Cruz uses draping techniques formed under intense heat to hand mould these sculptural components in which no two pieces are exactly the same. Crafted with care and longevity in mind, all pieces are handmade by Cruz himself and are either made to order or crafted in limited quantities to reduce waste. This way of creating also allows Graham Cruz to cater for any and all sizes whilst engaging in true conversations with customers for that extra personal touch.

“If it’s got my name on it… it’s had my hands on it”